Navigating Gmail Blocks: Unravelling the Power of DKIM and DMARC

Email marketing is a crucial tool for businesses to promote their services. Encountering Gmail blocks can feel like hitting a roadblock on the information superhighway. Email blocks have the potential to spark negativity within your business since email marketing continues to be a potent strategy for businesses to directly connect with their audience. Understanding its dynamics is essential for successful email marketing. The big challenge, however, is that, come February 2024, using Gmail for business will require you to setup DKIM and DMARC to ensure your email sent does not go to spam.

Gmail Blocks: The What and Why

Gmail blocks occur when the platform’s filters and algorithms identify certain emails as potential threats or spam. This can happen for various reasons, including:

An Email blocked by a padlock

Suspicious Content

Emails containing spam-like content, suspicious attachments, or links to malicious websites may trigger Gmail’s filters.

Sender Reputation

Gmail evaluates the reputation of the sender’s domain and IP address. If your domain has a poor reputation due to past spamming activity or misconfigurations, your emails may be blocked.

Volume and Frequency

Sending a large volume of emails in a short period or repeatedly contacting recipients who haven’t engaged with your messages can raise flags and lead to blocks.

Understanding these factors can help you tailor your email practices to avoid triggering Gmail’s filters and minimise the risk of being blocked.

Navigating the DKIM AND DMARC Setup 

Setting up DKIM (DomainKeys Identified Mail) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) enhances the security and authenticity of your email messages. Here’s a step-by-step guide to setting up DKIM and DMARC:

  1. DKIM Setup:

DKIM adds a digital signature to your outgoing emails, allowing recipients’ servers to verify that the messages are genuinely from your domain. Follow these steps to set up DKIM:

  • Generate DKIM keys:

a. Log in to your domain hosting provider’s dashboard or DNS management console

b. Look for the option to generate DKIM keys or email authentication settings. This might be located under your domain’s DNS settings or email settings.

c. Follow the instructions provided by your hosting provider to generate DKIM keys. This typically involves generating a public and private key pair.


  1. DMARC Setup:

DMARC builds upon SPF and DKIM by providing additional policies for email authentication and reporting. Here’s how to set up DMARC:

  • Create a DMARC record.

a. Log in to your domain hosting provider’s dashboard or DNS management console.

b, Navigate to the section for adding or editing DNS records.

c. Create a new TXT record with the name “” (replace “” with your actual domain name).

Concept of email receiving and sending on blackboard

Unlock the Power of Gmail: Navigate with Hordanso For Your Gmail Block Fixes

Embark on a journey through the intricate world of Gmail filters with Hordanso, your expert guide to achieving email marketing excellence. Gone are the days of uncertainty and blocked messages. With our proactive strategies, we pave the way for higher delivery rates and minimal hurdles. Are you ready to witness your campaigns soar to new heights?

At Hordanso, we don’t just promise results; we deliver them. Our arsenal of techniques, from content optimization to meticulous strategic planning, ensures that no corner of your email marketing efforts is left unturned. But that’s not all; we go beyond the basics, offering invaluable insights and innovative solutions to streamline your communication process. Contact us today and we’ll guide you through the puzzle with ease


  1. Can Hordanso guarantee a resolution for Gmail email blocks?

   – Yes, Hordanso has a proven track record of successfully resolving Gmail email blocks for businesses.

  1. How quickly can Hordanso handle Gmail Block Fixes?

   – The timeframe varies, but Hordanso’s efficient approach ensures timely resolutions.

  1. Does Hordanso only focus on Gmail, or do they assist with other email platforms?

   – While specializing in Gmail, Hordanso provides expertise across various email platforms to meet diverse client needs.

  1. Is Hordanso’s service suitable for small businesses?

   – Absolutely! Hordanso tailors its services to cater to the unique needs of small businesses and professionals.

  1. Can Hordanso help prevent future email blocks?

   – Yes, Hordanso not only resolves current issues but also implements strategies to prevent future email blocks.


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