In an impersonal digital world, we’re always craving connection and personality. We want to see and hear people in a real-life context and this is what video marketing does for us. Videos have always been a versatile platform and engaging content format that not only gives us a picture of what is going on but also makes us aware of its subject’s value through this easy to understand the medium. Consumers like it because it’s easy to digest, entertaining and engaging, and while marketers prefer it because it’s easy to share across multiple platforms and can give a potentially huge return on investment through many channels.